Hyundai Card Understage
Hyundai Card Understage
Hyundai Card Understage
Hyundai Card Understage
"We undertook the overall art direction and poster design for singer Yangpa's concert, held at Hyundai Card's Understage in Itaewon-Yongsan, under her real name, Lee Eun-jin.
Embracing a modern concert ambiance, we employed a vibrant pink tone as the key color, resulting in a structurally dynamic outcome that diverged from previous styles.
This aesthetic exploration and application yielded a fresh, geometrically inspired creation, perfectly aligning with the contemporary concert atmosphere."
Client
Hyundai Card
Service
Art Direction
Sector
Editorial
Credits
Art Direction
OHE®
Editorial Design
OHE®
With a keen eye for aesthetics, we embarked on a bold artistic journey, seamlessly blending the realms of design and geometry. Drawing inspiration from the symmetrical beauty found in architectural structures, we delved into the realm of shapes, lines, and forms to create a visual language that resonated with the essence of Yangpa's music.
In the realm of artistic expression, we embarked on a visionary project, where we meticulously crafted the overall art direction and poster design for Onion's highly anticipated concert at Hyundai Card's prestigious Understage venue in the vibrant district of Itaewon-Yongsan. Immersed in the depths of creativity, we sought to evoke a modern and dynamic concert atmosphere that transcended conventional boundaries
Hyundai Card Understage
"We undertook the overall art direction and poster design for singer Yangpa's concert, held at Hyundai Card's Understage in Itaewon-Yongsan, under her real name, Lee Eun-jin.
Embracing a modern concert ambiance, we employed a vibrant pink tone as the key color, resulting in a structurally dynamic outcome that diverged from previous styles.
This aesthetic exploration and application yielded a fresh, geometrically inspired creation, perfectly aligning with the contemporary concert atmosphere."
Client
Hyundai Card
Service
Art Direction
Sector
Editorial
Credits
Art Direction
OHE®
Editorial Design
OHE®
With a keen eye for aesthetics, we embarked on a bold artistic journey, seamlessly blending the realms of design and geometry. Drawing inspiration from the symmetrical beauty found in architectural structures, we delved into the realm of shapes, lines, and forms to create a visual language that resonated with the essence of Yangpa's music.
In the realm of artistic expression, we embarked on a visionary project, where we meticulously crafted the overall art direction and poster design for Onion's highly anticipated concert at Hyundai Card's prestigious Understage venue in the vibrant district of Itaewon-Yongsan. Immersed in the depths of creativity, we sought to evoke a modern and dynamic concert atmosphere that transcended conventional boundaries
Hyundai Card Understage
"We undertook the overall art direction and poster design for singer Yangpa's concert, held at Hyundai Card's Understage in Itaewon-Yongsan, under her real name, Lee Eun-jin.
Embracing a modern concert ambiance, we employed a vibrant pink tone as the key color, resulting in a structurally dynamic outcome that diverged from previous styles.
This aesthetic exploration and application yielded a fresh, geometrically inspired creation, perfectly aligning with the contemporary concert atmosphere."
Client
Hyundai Card
Service
Art Direction
Sector
Editorial
Credits
Art Direction
OHE®
Editorial Design
OHE®
With a keen eye for aesthetics, we embarked on a bold artistic journey, seamlessly blending the realms of design and geometry. Drawing inspiration from the symmetrical beauty found in architectural structures, we delved into the realm of shapes, lines, and forms to create a visual language that resonated with the essence of Yangpa's music.
In the realm of artistic expression, we embarked on a visionary project, where we meticulously crafted the overall art direction and poster design for Onion's highly anticipated concert at Hyundai Card's prestigious Understage venue in the vibrant district of Itaewon-Yongsan. Immersed in the depths of creativity, we sought to evoke a modern and dynamic concert atmosphere that transcended conventional boundaries